STRATEGY

Developing a strategy for the event is essential for its success. Otherwise ideas and solutions will come out of the blue. They may be good ideas but they are most likely not the right ideas.

TCC will develop the strategy for your event in close cooperation with you.

Issues like:

• What are the objectives?
• What are the goals – and how do we measure them?
• Who are the targets
• How do we market the event?
• What is the main message that we want to convey?
• In what context will the event operate?
• What is the tone of voice

…and several more need to be addressed and agreed upon with you before we start working on the creatives, the design, the planning, etc.